The market is a lever for change. NGOs know it. And the campaigns of the future will go straight for the jugular—your brand. June 2001.

The growing clamour for corporations to shoulder responsibility for good environmental and social outcomes as well as making profits, and to respond to stakeholders as well as shareholders, is stirring a predictable backlash. Published in the Australian Financial Review. August 2001.

In cyberspace, Non Government Organisations (NGOs) and corporations are competing for brands as well as values. Here we give you the lowdown on how to survive-and thrive-in the age of Goliath versus David.com. Published in Tomorrow Magazine. September-October 2000.

In this cyber age, companies that ignore public criticism do so at their peril. For the internet has made it possible to organise campaigns of global protests and boycotts with far-reaching results. Published in the Australian Financial Review. June 2000.

If you belong to one of the organisations trying to save something like the environment or whales, throw away your tie-dyed t-shirts - and get out the corporate suit. You're going to tango with Big Business. No more demos, no more stunts. Pull up a padded seat in the boardroom. Published by ABC Radio National. August 1998.

The climate is changing, says Greenpeace's most successful alumnus and Tomorrow's 1997 Environmental Leadership Award winner, Paul Gilding. Published in Tomorrow Magazine. September-October 1997.